Every noble house had its words. Family mottoes, touchstones, prayers of sorts, they boasted of honour and glory, promised loyalty and truth, swore faith and courage. All but the Starks. Winter is coming, said the Stark words.

-A Game of Thrones

The king's pavilion was close by the water, and the morning mists off the river had wreathed it in wisps of grey. It was all of golden silk, the largest and grandest structure in the camp. Outside the entrance, Robert's warhammer was displayed beside an immense iron shield blazoned with the crowned stag of House Baratheon.

​-A Game of Thrones

On a golden breastplate, the lion of Lannister roared its defiance.

​-A Game of Thrones

When the Mad King Aerys II Targaryen had demanded their heads, the Lord of the Eyrie had raised his moon-and-falcon banners in revolt rather than give up those he had pledged to protect.

-A Game of Thrones

From every rampart waved the banner of House Tully: a leaping trout, silver against a rippling blue-and-red field.

​-A Game of Thrones

Near all the chivalry of the south had come to Renly's call, it seemed. The golden rose of Highgarden was seen everywhere: sewn on the right breast of armsmen and and servants, flapping and fluttering from the green silk banners that adorned lance and pike, painted upon the shields hung outside the pavilions of the sons and brothers and cousins and uncles of House Tyrell.

-A Clash of Kings

Above the Sea Tower snapped his father's banner. The Myraham was too far off for Theon to see more than the cloth itself, but he knew the device it bore: the golden kraken of House Greyjoy, arms writhing and reaching against a black field. The banner streamed from an iron mast, shivering and twisting as the wind gusted, like a bird struggling to take flight.

​-A Clash of Kings

The Dornish  leader forked a stallion black as sin with a mane and tail the color of fire. He sat his saddle as if he'd been born there, tall, slim, graceful. A cloak of pale red silk fluttered from his shoulders, and his shirt was armored with overlapping rows of copper disks that glittered like a thousand bright new pennies as he rode. His high glided helm displayed a copper sun on its brow, and the round shield slung behind him bore the sun-and-spear of House Martell on its polished metal surface.

-A Storm of Swords

They had come together at the ford of the Trident while the battle crashed around them, Robert with his warhammer and his great antlered helm, the Targaryen prince armoured all in black. On his breastplate was the three-headed dragon of his House, wrought all in rubies that flashed like fire in the sunlight. The waters of the Trident ran red around the hooves of their destriers as they circled and clashed, again and again, until at last a crushing blow from Robert's hammer stove in the dragon and the chest beneath it.

-A Game of Thrones

His lord father had come first, escorting the queen. She was as beautiful as men said. A jewelled tiara gleamed amidst her long golden hair, its emeralds a perfect match for the green of her eyes.

-A Game of Thrones