Art JournalThis was an interesting project to start with, because it's about creating can designs for the brewery, four can designs with a number of flavours. Since I was on my first year at university, other students above me were working on drinks designs, in my second year I was looking forward to designing some ideas but disappointingly I wasn't. Instead I start of my third year, but only on soft drinks, no alcohol or beer. Here are the flavours of the drinks I was asked to use in this project:
I've been looking forward to this project. It's because I was born in Blackpool around a pub and I grew up around pubs and hotels for all my life. From 5 to 7 years old my father had starting a brewery business in Lancaster. Owning two hotels, a bar & restaurant and a brewery (in Lancaster, Ulverston and Barrow-in-Furness. The other disappointment is that I won't create any drink designs for any of them in this project. Before I got to creating some ideas, me and my classmates put down some questions before going to a meeting with a client at the Eden River Brewery Co. These questions are:
The next day, we all met the client. His name is Jason. Before we asked any questions, he has given us a little information about the brewery. It started in 2010 as Eden Brewery craft beer, now part of Eden Mill which is Gin from St Andrews and became Eden River Brew for about 2 years ago. Eden was born out of a dream of better beer. The kind of beer that requires love and hard work. The kind of beer you demand; beer for people who aren’t afraid to push themselves. The harder we work, the more we can relax by exploring the beautiful landscape we call home and popping the cap on a well earned beer by the end of the day. Around that time the Eden River Brewery Co. has been asking the university of cumbria for illustration and graphic designers for bottle and beer cans. This year the company are branching out into the soft drink for the market and are looking for me or someone else to design bottles initially with a few that will be transferred to a can in the future. After the intel me and my classmates have asked our questions and this is what Jason answered:
This is what we were asked to do in four weeks, create four flavoured soft drinks in a 330ml bottle/can each. If one or, all four of someone's work is more successful at the end, they'll be put into display and sealed to customers Our client Jason also wants us to create the illustrations based around Northern England, Scotland and M62, that includes the ingredients that can be foraged from hedgerows e.g. rosehips. The product has to be all natural, low sugar and vegan friendly with less reliance on artificial sweeteners. It will be low carbonated. There's no specific requirements for colour or design. The business is aware of trying to be as eco-friendly as possible. The company does have its own logo but, I was told that I didn't need to include this on the soft drinks. And when I created the illustrations there were no names included, we create our own but it has to be in a small title. My tutors Dwayne and Jim have asked us to work to our strengths in illustration and graphic design, creating a brand not a logo it’s not a Graphic project and there're legal requirements that needs to be included e.g. bar code, ingredients etc..., Dwayne suggests you measure the size of the area from another bottle/can of the same size. For the start of the project, I wanted to tried something different instead of drawing. And the subject I was thinking of trying to do is creating my first can designs out of collage paper (a mixture of drawings, photos/images, magazine, etc...) and the subject I was thinking of doing were Dinosaurs. The reason I was thinking of Dinosaurs for the start of this project, was I was in year 8 during secondary school, I went to I.T lessons and I was asked to create a name of a drink or food design. So I did a drink design called it Dino-cola. And I've been into dinosaurs since I was five or six years old. And because Dinosaurs are all over the world, creating soft drinks with Dinosaurs that were discovered all over England, including the Ice Age would be fun to put in this project. When I present the idea to my tutor Dwayne he said, that I've made some useful collage work and titles but sadly, using dinosaurs was hardly part of what was asked. The project is based around Northern England, Scotland and Yorkshire Dales for a background and adding anything foraged around (hedgerows and rosehips). So it’s back to the drawing board. I'd a quick discussion to Dwayne about what can I do change the project and then I had an idea to it makeup, something that's still around Yorkshire Dales and Northern England. When I was twelve/thirteen years old I did these big walks on the Hadrian’s Wall and the Pennine Way with my dad and brother David. I get started on some rough ideas and try out some artwork till I showed Dwayne a week later. I did some more collage designs (with a little mixed media) using some drawings and photoshop adjustments with text and colour. When I showed Dwayne the developments, he suggested at looking at an artist and create his style. Someone who did long walks and created a lot of drawings, views and landscapes. His Name is Alfred Wainwright. There were one or two misunderstandings while I was working on the final designs. One was not repeating the same drawings in every can design, creating the artwork that is more based on the artist I researched and creating titles with the same fonts. Each of those mistakes was learned, for example one of the designs was like creating a horror scene for the background that's in a colour of dark purple and one of the fonts for the title were blood fonts. Another mistake was not to use any images from the internet for background. So I did the ideas again using only drawing pens and adjusted them in photoshop with a little colour and got all the titles on the drinks in the same fonts. Towards the end of the project, Dwayne says I've done a little better, but I need to not put too colour much in any of them, because it's like ruining the idea of what artist I was inspired by and I needed to get the titles somewhere they can be more visible for people to see, because I put the main titles without thinking at first on top of either drawing or map. That was easily fixed. With that learned I reused the drawings again, this time as the original with very little photoshop adjustments and draw the drink titles in each one, where it's more visible for everyone to see and read. When that's done, I printed the work out, stuck them into some cans and took photos around the whole thing each. It was really tricky getting the designs on the can, because I was having trouble getting wight around the can right, it took some measuring and a lot of guessing. This time the work is much more better than the other designs. From what I've done from the start was kinda of fun to work on an art project for a client. I still think I could use the Dinosaurs for a drink design or doing this project for my father and the Lancaster Brewery. And I had hoped that Jason would pick me, but someone else has done a better job than me. Maybe next time I'll do better. First Ideas for the Eden River Brewery Co.Moodboards for the Eden River Brewery Co.Ideas and Developments for the Eden River Brewery Co.Ideas and Final Developments for the Eden River Brewery Co.
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